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Meet the Advisory Team

With collective experience spanning trend forecasting, consulting, research, design, brand strategy, journalism and beyond, our team of global experts is equipped to help solve your most pressing business challenges – no matter what industry or category you work in.

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Antonia Ward
Global Director of Advisory Services

With over 15 years' experience in trend consulting, research, design, brand strategy and journalism, Antonia directs Stylus' advisory services, applying company insight and expertise to clients' challenges, including Mattel, Volkswagen and Ferrero. Former editor of design magazines FX and New Design, and managing editor at The Design Council, Antonia has given keynotes at conferences, run seminars and workshops and chaired judging panels internationally. Antonia has an MA from the University of Liverpool and a PhD from the University of York.

Shannon Davenport
Head Of Advisory, US

As head of US Advisory at Stylus, Shannon works with global brands and creative agencies to identify future market trends and cultural shifts likely to impact their businesses. Her clients include Procter & Gamble, Macy's and Marriott.

Shannon's ability to translate learnings cross-industry comes from her experience across different sectors including food, fashion and marketing. Her background in design, insight and trends means she has an exceptional eye for 'the next big thing', and for finding viable solutions to clients' challenges.

Saisangeeth Daswani
Head of Advisory - Fashion, Beauty & APAC

Saisangeeth has experience translating future trends and applying them as business solutions in marketing, retail, product and design strategies. She has worked across fashion, luxury and branding in the US, Asia and Australia. Previously, Saisangeeth was a trend director at Stylesight and WGSN, working with leading international brands to inspire and inform their creative endeavours through seasonal and trend forecasts. Current and recent clients include Chanel, Disney, Gap and Unilever. Born in Hong Kong, she speaks Cantonese, Mandarin and French.

Steve Tooze
Advisory Consultant

With 30 years of experience as a trend analyst, content editor and writer, and journalist, Steve has advised global brands, including Google, Amazon, UBS, and Samsung, and specialises in working with our clients to ensure Advisory insights have maximum impact on the future of their business.

Amber Davis
US Advisory Strategist

Amber Davis has almost a decade of experience in strategy, trend analysis and innovation consulting, working for companies including Fahrenheit 212 and CEB Iconoculture, and in categories ranging from technology and design to food and beverage. She has a BA in Art History from Columbia University and an MA in Media, Culture and Communication from New York University.

Nia Pejsak
Senior Advisory Executive

With experience in fashion marketing management in the UK and APAC, Nia’s work has covered sectors from fast-fashion to luxury at Mulberry, Arcadia and Lacoste. Fascinated by trends and changes in consumer attitudes, she holds an MSc in Applied Psychology in Fashion, bringing a deep understanding of consumer drivers to Stylus projects. Nia also draws on her global experience and up-to-date knowledge of industry best-practice to lecture at the London College of Fashion.

Sioban Imms

Sioban's experience spans design, manufacturing and trends for a range of clients including Nike, Swarovski and Lufthansa. Before joining Stylus, Sioban worked at WGSN as senior editor for Materials & Creative Direction and as a freelance design writer and consultant. At Stylus, Sioban guides the seasonal colour and materials direction and contributes daily trends and innovation articles. This work is supported by primary research from global design events and tradeshows. She also teaches a materials innovation course at Chelsea College of Art, London.