Advisory Case Studies
These are just a few examples of the actionable insights we've delivered to solve specific challenges faced by Advisory clients.
High-Street Fashion Retailer
Our client is a long-established womenswear retailer with more than 350 stores worldwide.
Their Challenge: ‘As we expand into new markets, how should we develop our new flagship stores for today’s and tomorrow’s teens? How would flagships differ across six specified markets?’
Our Solution: A comprehensive report into the future retail attitudes and behaviours of fast-fashion consumers in the UK and six additional markets. We:
The Outcome: Our client is using our work, described as ‘informative, interesting and direct’, to inform the strategic planning and positioning of new flagship stores, and has since commissioned Stylus Advisory to undertake two additional consumer insight projects.
Global FMCG Brand Group
Our client owns some of the world’s best-loved food brands and has a commitment to embedding effective sustainability across its brands and businesses.
Their Challenge: ‘What is the future for food in developed and emerging markets? How will technology change how we grow, farm, store, shop, select and serve food in the future?’
Our Solution: We created a broad and deep report that explored scenarios, challenges and opportunities for future farming, food preparation, retail, marketing and consumption. We:
The Outcome: Our client shared our work with trends and futures leaders across their global businesses in an intensive series of presentations and workshops, leveraging the way our unique insights and foresight made complex ideas understandable, relevant and inspiring.
International Automotive Manufacturer
Our client is a global carmaker with a history of engineering innovation and a reputation as an exciting, inspiring and dynamic brand.
Their Challenge: ‘How will different demographics adapt to new technologies and develop new expectations around mobility? What will this mean for our automotive brands’ products, services and communications?’
Our Solution: We identified and illustrated a wide range of future mobility services, defined against key global trends, wider service contexts and target consumer personas. We:
The Outcome: Our client continues to use our Mobility Contexts work to inform product design, brand and marketing communications as well as retail and dealership engagement.