Getting you closer to creative and technologically innovative people and brands.

Our series of global events brings you closer to the people and brands that are using creative and technological innovation to drive business growth.

The SMG Events series comprises Decoded Fashion, unbound and Creative Business Cup (CBC).

Decoded Fashion   Unbound   CBC

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Decoded Fashion connects decision-makers in fashion, beauty and retail with emerging and established technology companies.

As an intelligence source for these cutting-edge sectors, Decoded Fashion fosters creative partnerships between designers, retailers and media professionals on the one hand, and tech experts on the other. 

Through highly-interactive summits Decoded Fashion exposes the fashion community to new ideas, demystifying technology so that it can continue to forge a revolutionary path. Events include top-level speaker sessions, live demonstrations, hackathons, mentorship sessions and fashion start-up competitions. 

These take place, of course, in the world-renowned centres of fashion: New York, London and Milan.

Check out video highlights from Decoded Fashion’s 2016 London Summit.


"Being part of Decoded Fashion is a really great opportunity to work with thinkers across industries. It’s one of the first events of its kind and a great way to exchange some amazing ideas."

Grant Barth
Chief merchandising officer
Levi Strauss & Co


Decoded Fashion House @SXSW
March 10-12, 2017


Decoded Fashion London Summit
May 16-17, 2017


Decoded Fashion New York Summit
November 1-2, 2017


Decoded Fashion Milan Summit
November 16-17, 2017


unbound connects brands and corporates with disruptive technology, products and services in order to fuel their innovation and growth.

With a presence in Europe, China, South East Asia and Latin America, unbound works across three key areas: Festivals, Labs and Insights.

unbound Festivals are a global series of events that celebrate innovation. They’re specifically designed to connect brands and corporations with start-ups and the cutting-edge technology that they offer. 

unbound Labs uses the unbound network to connect brands and corporations with start-ups. Working with its partners through creative initiatives in key industries including fintech, retail, ad-tech and healthcare, unbound helps businesses solve the digital transformation challenges they’re facing, and thus build for the future.

unbound Insights identifies the patterns and relationships that connect emerging technologies with business.


"unbound brings together investors, startups, and entrepreneurs all in one place, allowing you to really find the synergies to build great companies."

Don Dodge
Developer Advocate

Check out the highlights from last year's unbound London event.


unbound Singapore 

May 3-4, 2017


unbound London
July 19-20, 2017


unbound Miami
Nov 1-2, 2017


The global network for innovative business.

Creative Business Cup is much more than a competition. The global all-year initiative empowers entrepreneurs in the creative industries, helping them grow their business ideas, connecting them to investors and global markets, and strengthening their innovation capabilities to the benefit of industry and society.

Each year CBC National Partners around the world host national Creative Business Cup competitions. National winners from around the world compete against each other in front of an international jury at Creative Business Cup in Copenhagen, Denmark, each November during Global Entrepreneurship Week.

Ultimately, Creative Business Cup is about change and empowerment, supporting entrepreneurs around the world.

Watch as winners from CBC national events go head to head, competing for the opportunity to bring their budding business ideas to life.


"There wasn't a bad idea in the whole bunch. It made the jury process very complicated and very intense. I think every single person that came to this is going places."

Amy Cosper
Chief editor
Entrepreneur Magazine


Stay tuned for information about upcoming Creative Business Cup events, coming soon.


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