We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.

Stylus gives you access to the most important global and cross-industry trends.


Member Login

Stylus is an innovation research and trends firm. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.

Read more

Consumer Lifestyle

Consumer Lifestyle analyses shifting mindsets and behaviours, demographic issues and evolving social frameworks.

Consumer Product

Consumer Product identifies key drivers and inspiration to guide commercial product development.

Consumer Engagement

Consumer Engagement delivers insights, innovations and opportunities in retail, brand marketing, culture and media.


Our four-stage approach ensures we are identifying industry developments that will have substantial business impact.

1. Research: We trawl the globe to investigate and identify emerging trends and innovations, gathering and processing information from industry experts, trade shows, conferences and more.

2. Synthesise: We make sense of emerging trends, establishing patterns, relevance and potential cross-industry impact, and distil them into coherent themes.

3. Deliver: We share our results with Stylus members via online content, webinars, events, workshops, presentations and beyond.

4. Track: We continue to observe the trajectories and life cycles of our trends, looking at media validation and global influence, as well as cross-industry relevance.

Blended Lifestyles
Consumer Lifestyle Report

Restricted budgets, schedules and space are leading to a multipurpose approach to living. As they seek flexibility in all aspects of their lives, consumers are blurring the lines between work, travel, social and family life – opening up exciting new opportunities for brands.

Travel for the Agile Elite
Consumer Product Report

A new breed of luxury traveller is forcing brands to rapidly rethink their service and engagement strategies. From big-picture planners and wild wanderers to transcendent travellers and low-risk rebels, Stylus identifies the top need-to-know cohorts. 

Surviving Marketing Fails
Consumer Engagement Report

Social media has become a platform where companies face widespread criticism for controversial advertising, with pressure so intense that even big global brands have ended up apologising and withdrawing campaigns. We explore the best practices for avoiding a digital fallout.


"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

Iain Ewing
Head of design, womenswear & accessories
John Lewis


What do you get with Stylus membership?

Membership enables real-time access to Stylus reports, images and analysis as they are published. It provides the latest research into conceptual and emerging trends globally and across industries, specifically with a view to understanding their impact on and application to business. Stylus members get access to:

  • 300+ cross-industry reports published annually
  • Coverage of 130+ leading trade shows and key industry events
  • 50 in-house analysts and industry experts, supported by 100+ contributors
  • On-demand support from a dedicated client services manager
  • Exclusive, members-only events
  • Monthly webinars presented by our in-house analysts


We work with an eclectic range of brands and businesses across a variety of industries. Stylus clients include the biggest and most disruptive global brands, agencies, design firms, start-ups and retailers. These are just a few of the 500+ organisations we work with:

Dentsu / Saatchi & Saatchi / Nestlé / IHG / Reebok / Edelman / PepsiCo / Nissan / Target / BBC / Kia / Anheuser-Busch / Adidas / Grey Group / Easyjet / Mattel / Shiseido / Warner Bros. / Bank of America / Luxottica and many more


To find out more about becoming a Stylus member, complete the form below and we will be in touch shortly.

Thanks for submitting the form.

A member of our team will be in touch shortly.

Twitter     LinkedIn     Instagram     YouTube

We're committed to helping our members drive innovation.

Get a taste of the full Stylus experience, and hear what Stylus members have to say about working with us.

We are unique in our focus on six core platforms of research:

Luxury Perspectives     Digital Worlds     Sustainable Futures   Fast Consumption   Wraparound Wellness   Diversity

We believe these six platforms represent the primary drivers of cross-industry innovation and disruption across the globe today.

Together, these Innovation Platforms serve as a filter for all our research and reporting, enabling us to pinpoint the most relevant trends and insights for our members.


"There are many sources out there about trends, about the future, about what's going to happen. Stylus gives us the most creatively inspiring and connected take on those issues."

Paul Simonet
European strategy director

Our Experts

Consisting of 50 analysts and researchers, the Stylus team is joined by over 100 global contributors in 33 countries. We are passionate about sharing our expertise, intelligence and insights. Think of us as your in-house innovation team.

Stylus Blog

Updated daily, these short-form studies provide bite-sized snapshots of the most innovative developments across consumer lifestyle, product and engagement. These posts feed into, bolster and validate our core reporting.

Advisory Services

Stylus Advisory offers tailored support over and above Stylus membership. We work with you to solve your organisation’s unique challenges.

SMG Events

Our series of global events brings you closer to the people and brands that are using creative and technological innovation to drive business growth.


News and insights for the innovators, the creators and the curious.

Stylus Curve is our free, inspirational news site designed for anyone interested in creativity and innovation.

Our team of trend experts use exacting criteria to identify the must-read stories of the day concerning global innovation and the creative industries.